No Its not a new product from apple, but it is their biggest collective seller. The iPod / iPhone is set to conquer another market, Inadvertently.

There’s an old saying “success comes with success” Unless I have just made it up? (But it makes sense anyway) The success of the iPod has increased the power of apple as a brand, obviously with some careful guidance from the company management too. It seems that every man and his dog have some form of an iPod, whether it be a old school 1st Gen Nano a new 3rd Gen iTouch or the iPhone 3GS. A large portion of the market belongs to apple, with loyal customers willing to upgrade when new products become available.

The Size of the iPod market is HUGE and not just for apple, companies are always developing new products or systems to work with or on the back of it. This only strengthens Apple as a company. A New market that has emerged over the past 5 years is the iPod to Car market. It makes sense when you think about it. A lot of us have an iPod, Nearly all of us have vehicles and I’d say 99.9% of all of us love music, which ever music genre your into. Add them together and you see a new area that apple are inadvertently conquering.

Most people don’t think of their vehicle as an entertainment system, or having an entertainment system installed in it. But its not a new trend. Not so long ago, the only entertainment option in your vehicle was a radio, often receiving a below standard signal, playing music at the discretion of the producers at the station however it was a great option to have at the time. The Next Big thing was the development CD. Albums and singles from various artists can be played at your leisure (and still are) making longer journeys seem much shorter, or at least more enjoyable. Now its the turn of the iPod.

 Ipod car kits are a new wave in vehicle entertainment. We have never had so many options as to how we listen, and what choice of music we listen to in the car. The aftermarket ipod kit market is already strong. Companies like Dension have been producing kits to integrate ipods into the vehicles factory fitted stereos for the last seven years. Growing year on year as the trend becomes more popular. Other aftermarket vehicle entertainment solutions come in the form of stereos such as Alpine, of Sony. Who are now producing iPod / iPhone (and radio) only stereos.

The success of the these companies and the growing trend in general have encouraged vehicle manufacturers to experiment with ipod car kits into their own vehicles, more and more new vehicles are offering these kits as an optional extra on purchase. Specifically used to drive sales for specific vehicle brands. However these kits are usually overpriced and often use the same software / hardware as the Dension equivalent, in fact more often that not it is actually a Dension Kit unbranded.

So being masters of mobile music industry allows Apple to control other areas of business without realising it. So if you never even thought of the idea of playing music in your car from iPod or iPhone or never realised there was a iphone car kit available to do so. You will know all about it soon, in fact I dare say in two or three years time all vehicles will have some form ipod car kit installed for your entertainment.

iPod car accessories are useful for long journeys, car accessories for the iPod and iphone can range from protective cases, to protect against scratches and more serious damage, Through to fully integrated iPhone car kits which provide a digital connection combined with iPod and music control through the stereo / steering wheel adapters and charging facilities.

The Apple iPod has done its bit to shape society over the past ten years, Not only is it a desirable gift or accessory. Its changed the way we listen to and purchase music. The most noticeable improvement the iPod / iPhone deliverers over its predecessors, is the ease and simplicity of use and instant satisfaction it delivers.

Music and applications can be downloaded instantly, negating the need to travel to a store to purchase CD singles or albums. Which except for a few people, was seen as a hindrance. No longer do we need to carry stacks of disc’s and filter through them to find an album for what ever mood were in. Put simply the iPod has revolutionised the music industry and carried it into the future, making music more accessible in our daily routines.

Many other companies have joined the music revolution in a bid to further improve the way we control and listen to our favourite albums. It has become big business, with more and more companies offering improved quality and functions for home audio and visual systems as well as car and mobile audio. One of the market leaders in the car audio field, Dension, have been developing new systems which allow full control of the iPod through the stereo and entertainment system in the vehicle.

For many the iPod symbolises mobile music, and more recently mobile entertainment with the release of the iPod touch and iPhone, and the continuing developments Apple are making in the Video and TV area. Dension have adopted this ethos of entertainment on the move and produced iPod car kits that surpass any other kit on the market in terms of quality and integration.

iPod integration is key for quality and ease of use of the kits, if they don’t match Apples exacting standards for the iPod there is no point in developing them. With this in mind Dension set about improving previous versions of iPod kits they already produced. (Which they were already market leaders) and come up with a kit that ensures great quality audio and simple easy controls. The Gateway Lite was born.

The Gateway Lite is the next step up from the Gateway 100 / Gateway 300 ipod car adapters, The lite offers a much improved navigation system which was not available on the 100 / 300 unless text compatibility was available on your vehicle. By making the system easier the Gateway Lite is much more effective when making a track selection, reducing the browsing time and frustration this may have caused.

Combined with USB input the Gateway lite makes your favourite music truly mobile, allowing you to carry you entire music collection in your vehicle, you no longer need the poor quality and probably illegal FM transmitters. Simply choose the Gateway Lite.

Dension are market leaders in iPod car kit integration. Their iPod car adapters provide better quality audio and track navigation and selection over any other kit on the market. Drive, Control, Charge and Play your iPod.

Once you’ve decided to purchase an iPod car kit, inevitably you’ve chosen the Gateway Lite produced by Dension. You only have one further obstacle to hurdle, the installation. There are two options available to you for installing the kit. The first option, Pay a professional engineer to install the kit, either travelling to them or they can travel to you. The second option, is to install the iPod car kit yourself. Which is by far the more cost effective option and probably most convenient too. See below an installation guide to judge whether your capable of the installation, should you choose to go ahead.

The installation of the Gateway lite is fairly simple and pain free. Although this is a generic installation guide, it will suit 99% of vehicles.

Before you begin the installation, please remove the keys from the ignition and check that any radio codes are recorded for future reference.

Step one is to remove your car stereo, this will usually involve radio removal tools which will vary depending on what vehicle you have. Radio removal keys are readily available and the majority of online shops or traditional vehicle based retail outlets stock them. Radio removal tools are extremely convenient and can save you a lot of time and energy. This should take between 1-5 minutes

Step two is to remove the harnesses from the back of the stereo, Most vehicles have a Quadlock connection, this is a fairly large connection block that houses the wires to and from the stereo. If the Harness is a Quadlock connection the Dension harness will usually replicate the original harness exactly. The Dension Lite harness simply fits into the vehicle harness and then back to the stereo, basically a link between the vehicle and the stereo.

If the vehicle doesn’t have a Quadlock connection, the gateway lite harness fits into the CD changer port on the the back of the stereo. Usually located in the top right of the stereo as your looking at the back of it. Most of the time the harness simply connects straight into place, however occasionally the harness may have to be connected into the original harness then re-connected. This stage should take 2 minutes.

Step three is to connect the Gateway Lite PCB (the little black box) to the dension harness, its the most straight forward step of the installation. This will take 30 seconds.

Step Four is to connect the iPod dock and USB extension cable to the PCB, again very straight forward. Once this stage is done its usually a good idea to turn ignition on to check the system works. (Follow the user manual to perform the operations for iPod/USB track selection) Again this will take 1-2 minutes.

Step five, Route the cables through into position within the vehicle, this is usually the most time consuming part of the installation. Depending on the vehicle this can be a complex job and may require the removal of some of the fascia / Dashboard. This part of the installation may take up to 30 minutes depending on difficulty, especially if you want a professionally installed look.

Step Six, replace the stereo into its fittings. Read the operational instructions from Dension and enjoy the use of your iPod and all of your music while your driving.

As you would imagine iPod Car Kit Direct are rushed off our feet at the moment with the Royal Mail strikes and Christmas coming up. Dension have decided to throw a spanner into the works (but boy do we love the pressure!) with the release of a whole bunch of new products and have taken a bold step and discontinued the Gateway 100 & Gateway 300 for certain vehicles (The vehicles that cant see the text info (ID3 Tags) that the Dension kits send). It is important to note that the Dension Gateway 100 & 300 is NOT discontinued completely & is still the current model for vehicles that DO display text information (ID3 Tags).

Densions new kits are as follows:

Dension Gateway Lite (Replacement for Gateway 100 & 300 for certain vehicles) – GWL1 XXX (Replace X with vehicle specific codes)

• Available for Audi, Skoda, VW, Alfa, Renault, BMW, Seat (and more coming soon)
• Comes as standard with a USB connection (only previously available on the more expensive Gateway 300)
• Retails at a cheaper price than the Gateway 100 so you get extra features for cheaper!
• Still charges the iPod when you add a Dock Cable or an Active Cradle onto your kit
• Control the iPod/USB from the stereo/steering controls or the iPod itself
• Easy user interface as aposed to the old Gateway 100 and the Gateway 300 which was very complicated to use when your vehicle doesnt show text info
• Still uses the CD Changer port so you still get CD Quality audio
• Can be used as a USB car kit if you dont have an iPod, just simply purchase it without the Dock Cable or Active Cradle
• Works as an iPhone car kit and fully supports 5v charging

Dension Ice Link One (EXACTLY the same product as before but CHEAPER) – ILFICR91

• Hard Wires into the back of the stereo
• Charges the iPod
• CD Quality Audio
• Comes as standard with a Cradle
• Current Price £89.97, New Price £69.97
• Works as an iPhone car kit and fully supports 5v charging

Dension Gateway 500 Lite (Replacement for the Gateway 500 for certain vehicles) – GWL1MO1, GWL1DB1

• Works in exactly the same way as the Gateway 500
• Designed to work with vehicles that cant display track information, makes iPod/USB operation easier
• Cheaper option to the Gateway 500
• Retail price of £230
• Works as an iPhone car kit and fully supports 5v charging

We will be updating our blog daily with more detailed descriptions and information on vehicle specific kits

Dice Electronics don’t quite have a history comparable to Dension but they certainly dont’t have a history to hide away from.
Dice Electronics have been around for years speciailising in OEM vehicle integration. They have realised that vehicle technology is improving faster and faster, therefore, their business plan was set to develop the very best car integration products for products such as iPods.
Dice have been in the UK for a few years now after being introduced to the market here by iPodCarKitDirect.co.uk. When we first tested the products we knew that they were the only products that had the "claim" to be as good as Dension which actually were!
We receive iPod Car Kits and iPod related products to test literally every week, the majority of them are very poor. Some of the products we receive are simply average but priced to sell in a market that has an outstanding product range like Dension for similar prices. When we received our sample copies of the Dice Electronics products we were shocked. It was the first time in 7 years that a company had made an iPod kit that could compete with Dension (and was cheaper!).

The first Dice kit was their most basic kit. It was simply named "Dice iPod Car Kit". It provided control of the iPod from the stereo via playlist and artist/a;bum browser. The only downfall of this kit was that text couldnt be seen on many stereo’s. This made the control kind of hard for some people using the kit.
Dice then pushed forwards and released their second tier of kit. They called it the "Silverline". It was designed to work better with vehicles which could display text and track information. Models included kits for Honda, Toyota & BMW.
The next and latest thing on Dice’s product list is the Dice Silverline Pro kit. It works in the same way as the Silverline model but you can change the mode of operation from the iPod to the car stereo at the flick of a button. This makes it ideal for people who like to control the iPod still while connected into the car.

Dice are planning more new iPod integration products soon so watch this space!

Many of our customers believe that iPod integration into a Renault is impossible without using horrible FM Transmitters. This is a hugely common misconception. Customers often simply assume that due to the Renault’s stereos being so limited that it would be impossible, in-fact, this is the reason it is possible. The simplicity of the stereo makes it easier to code the iPods software signal into audio that the Renault can read.

The Renault Dension Gateway 100 & Dension Gateway 300 are among our bestsellers. Cracking pieces of kit with good integration into Renault cars.

Mandy Longgrass, a customer who lives as close as possible to us (the same road in-fact!), contacted us a few months ago. Unbelievably,  Mandy told us that she had spent in excess of £350 on FM transmitters. We explained that this was over double of the cost that a Dension Gateway 100 could have been purchased AND fitted.

Mandy spends around 20 hours a week driving to and from clients as part of her job. Having her iPod in her car is the only thing that keeps her sane sat at 70 on the M1! She was delighted when we showed her a demo vehicle and let her plug her iPod in.

We booked Mandy in for installation that afternoon and by 3pm she was happily driving off down the road with her music on full volume!

If, like Mandy, you have a Renault and want an iPod Car Kit then give us a call!

In todays environment where gadgets are considered so important, the easiest question to ask is can you live without an iPod kit, NOT if you can live with one!

iPod kits started out in 1999, Dension were the first to produce one and are still the market leaders. Back then, the kits were very basic – only allowing a simple audio connection. Dension developed them further, adding features as they went along. Before long, the kits charged all iPods on the market and then moved onto starting to look at being able to control the iPods from the radio.

Control of the iPod from the radio or steering controls was a tough one, Dension found that the easiest way of doing this was to let you use playlists and select them using the radio preset buttons (1-5). This evolved further, bit by bit, until we have what we consider to be a fully functioning kit now with the iPod being able to be FULLY controlled from the stereo. Gone are the days of playlists controls (although if you really want to browse your iPods playlists from the car you still can). The days of iPods being controlled via artists, albums, podcasts and pretty much every way possible, are now here.

Here are the reasons why you shouldn’t be without an iPod kit:

·         Have your entire music collection at your fingertips while driving.

·         No need to keep messing about flicking through CD’s while your eyes should be on the road!

·         Entertain passengers with their choice of music without bringing a bag full of CD’s.

·         Keep yourself relaxed on your long journeys listening to the music that you want to listen to.

·         Make use of “add-ons” like Bluetooth adapters so you can connect your phone to your car stereo and make and received hands free calls, Video Output adapters which will allow videos on the iPod to be played through the car stereo and cradles and new cables to allow for a personalised installation.

The Dension Gateway 100 is the little brother of the Dension Gateway 300.

In today’s customer case study update we will be telling you how easy it is to integrate an iPod into an Audi Vehicle. iPod Integration doesnt get easier than this.

John Cafferty purchased from us a while ago but it was a perfect example of how simple it is. No contact was made prior to the sale, John simply ordered from the website. He opted for the Dension Gateway 100 for Audi because he wanted an iPod cradle mounted on his dash.

John filled out a questionnaire after his purchase so we know what he was happy with. He was delighted with the amount of detail that the website went into which allowed him to make his decision on which iPod Car Kit he wanted to purchase. The order arrived at 1:30pm and was delivered at 10am the morning after. John had booked an installation with our recommended installers the day after it was delivered.

John sent us a letter a few days after that to let u know how happy he was with the service & that his iPod kit was working excellently. The installers arrived at his work place and installed the kit within 30 minutes. John was delighted that he had saved nearly £700 when comparing the kit to Audi’s own kit.

iPod Car Kit

Audi iPod Kit

Another happy customer! If you want your case study adding to our blog then please let us know.

We want to tell you about our customers more and more so we will be updating our blog at least weekly with one of our customers experiences. He had a choice of Dension or Dice In Car iPod kits.

Calvin Divilak from North London runs his own eCommerse website selling bathroom accessories. He contacted our sales team via our ticketing system requesting some advice on what kit would suit his needs best. His choice was between the BMW Dension Gateway and the BMW Dice Silverline iPod Car Kits.

Calvin wasn’t that confident with auto electrics but with the right guidance was sure he could do it. Before his purchase we sent him a direct link to the installation instructions of both kits. It seemed that Calvin thought he would struggle to remove the stereo in his car so he opted for the Dice Silverline kit for BMW as it simply plugs into the pre-wired lead in the boot. From here he would just have to route the 5m wire which comes with the kit through to where he wanted his iPod to live.

Calvin ordered at 2:30pm on Thursday and left a voicemail on our sales phone line at 7:30am on Friday to say that he received the item. We received another call at 9am to let us know he had installed it and to discuss the best way of operating the kit. Within 10 minutes he had the hang of it and was another happy customer.

Its time to tell you about another of our customers. Andy Crawford from Leeds contacted us around a month ago and was more than happy to share his story.

Andy purchased a new (09) VW Golf from his local VW dealership, he was told be the salesman that an iPod integration kit was included in the price of the vehicle. Andy was delighted as he was also looking at a Renault Megane which didn’t have the option for iPod Integration, hearing this news tipped the decision towards the VW. Andy drives alot for his job and can average 200 miles a day in some weeks. He ordered and eagerly waited for his new car to arrive.

3 weeks later he got the call to collect his car and swiftly popped down to the VW Dealer. He was delighted with the car in every aspect but within a few hours (after playing with all the gadgets and getting used to it) he got around to testing the iPod kit. To Andy’s disbelief the only visible iPod connection was just a 3.5mm jack in the glove box. He scoured the vehicle manual and couldn’t find any information so he called the dealer and was told that the 3.5mm jack was the iPod Integration kit that he was promised. Andy pointed out that 3.5mm jacks cannot integrate an iPod with a stereo, it can only provide a simple audio signal. He was after hoping that his iPod would stay charged and have the ability to be controlled from the car stereo.

After a 30 minute conversation the VW Dealer finally decided to offer an integrated iPod solution to Andy for free of charge. The car was booked in and the iPod kit was installed. It turns out that the kit they were installing was a very poor, very old version of a Dension In Car iPod kit (infact, one of the very first versions produced nearly 8 years ago). It wouldn’t charge his iPod, it would only map 5 playlists on the stereo (he couldn’t control it via albums, artists, tracks or any other means), he couldn’t revert the controls back to the iPod, the kit didn’t send track information (ID3 tagging) to the stereo. All in all, Andy wasn’t happy!

We received a call at 3:30pm on a Friday from Andy, our first contact with him. He asked what could be done and if any of the features he wanted were possible. We confirmed that ALL the features were possible & infact very simple. He could even install the kit himself easily. Andy ordered & we received a call on Monday morning from Andy. Andy received the kit on Saturday at 8am, had it installed by 9am and all the features he was after worked just as he had hoped.

Andy was just another happy customer of iPodCarKitDirect. If you want iPod integration or an In Car iPod then give us a call, see what see can do for you!